This prototype application introduces advanced monitoring tools via social media and other channels. When an issue relating to a supervised entity or activity is raised and resolved via a consumer complaint, inspection, or otherwise, that is not always the end of the story. Further monitoring ensures the issue remains resolved.

These advanced market monitoring tools extend the existing capability of the authority, going beyond basic sentiment analysis to surface trends, anomalies and other patterns in the data that is relevant to monitoring of entities and activities flagged through other processes.